Ad Limits for Facebook Pages Will Begin Taking Effect Next February

The aim is to help brands lower costs by running more efficient campaigns

Facebook vp of product marketing Graham Mudd said only a 'fairly small percentage' of advertisers are currently exceeding the limits Facebook

Facebook will begin imposing ad limits on pages next February, continuing the process through the summer, in an effort to help advertisers get the most value out of its platform by lowering costs and improving the performance of their campaigns.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.