Ad-Tech Companies Say They Aren’t Hurting Despite Prevalent Coronavirus Blacklisting

Publishers are facing lower CPMs due to rampant keyword blocking

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Key insights:

Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,”and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.