Ad-Tech Firms Seek Financial Relief (and to Save the Cookie)
Coronavirus' impact on Q2 ad spend compounds existing stressors
Power in the online ad industry is weighted toward a few large names (but mainly Facebook and Google).
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Key Insights:
- The internet's biggest names have made some magnanimous gestures in light of the recent economic crisis.
- Separate petitions are lobbying them to put aside their self-interests.
- Factoring companies have emerged as a resource.
Amid the chaos the coronavirus crisis has created in the media industry, separate intriguing petitions aimed at the media industry’s cash-rich platforms have recently emerged.
