Ad-Tech Players That Offer Nonperishable Services Are Best Suited for This Current Landscape

They’re the companies that offer a product that’s need can persist over time

illustration of little black and white figures separated by a dotted black line
Those companies that have products or services that aren't serving an immediate or lasting need won't be able to last in the long term. Getty Images

The disruption we’ve seen from Covid-19 is unprecedented in both speed and scope. And while governmental and self-imposed social distancing is absolutely necessary, these measures create harsh realities for the majority of industries. In the media world, Covid-19 has perhaps created the greatest imbalance between media consumption, which has skyrocketed, and advertiser spending, which has plummeted.

Jeff Adelson-Yan is the co-founder and president of Charleston-based digital marketing agency Levelwing.