Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic

Terence Kawaja, Luma Partners CEO, on strategic priorities for potential acquirers

LUMA Partners CEO Terence Kawaja will appear at Adweek's NexTech conference on July 29. Luma

July 9, 2020

Key insight:

Digital has brought a level of complexity to enable targeted marketing and is set for accelerated consolidation.

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market.

Ethan Wu

Ethan Wu is an intern on Adweek’s media team. He is also a rising senior studying economics at Cornell University.