Adara Halts Media Buying for Travel Clients as the Sector Slashes Spend
Lockdowns amid the coronavirus pandemic have accelerated the ad-tech outfit’s pivot
Travel budgets are not expected to recover quickly.
ADARA & Getty Images
Key insights:
- Adara is telling inventory partners it will scale back media buying.
- The company is accelerating its pivot to a SaaS-based business model.
As the coronavirus continues to wreak havoc on the global economy, the travel industry—from airlines to hotels—has been hit particularly hard since people are self-isolating.
