Adobe and Salesforce Up Their Mar-Tech Arms Race With Their Recent Product Launches

The former debuts Data Explorer while the latter kicks off its annual bazaar, Dreamforce

Competition in the $100 billion mar-tech sector is heating up with Adobe and Salesforce increasingly rivaling each other. Getty Images

A week after it confirmed its $4.75 billion Marketo purchase, Adobe is ratcheting up competition in the mar-tech sector even further with the launch of Data Explorer, a set of features it claims will make its data management platform (DMP) eclipse rival offerings.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.