Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers

The streaming network is now part of Amazon Advertising

Twitch inventory has been opened up to Amazon Advertising customers. Source: twitch

Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers will be able to purchase ads programmatically on the esports streaming site.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.