Amobee and UM Are Teaming Up to Fill Ad Space With Coronavirus PSAs
Companies want to direct readers to legitimate information and help publishers monetize their sites
Ads sharing information from the CDC are already being served.
Amobee
Key insights:
- Publisher's coronavirus content is going under-monetized due to keyword blocking, so this initiative would provide a source of revenue.
- UM isn't blocking against coronavirus, and is encouraging other marketers to do the same.
Amobee and Universal McCann are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus.
