AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit
Telco also announces collaborations with Altice and Frontier Communications
AT&T has unveiled the overhaul of its advertising and analytics unit headed by advertising CEO Brian Lesser.
Xandr
AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at its inaugural Relevance Conference in Santa Barbara, Calif.
