Audio Platforms Panoply and Westwood One Look to Nielsen for Data-Backed Car Ads

More auto advertising could be coming to podcasts

Panoply and Westwood One are doubling down on auto ads. Getty Images

Two major audio platforms are tapping Nielsen data to better steer auto ads to the right consumers.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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