Can Ad Tech Provide an Alternative to Traditional Upfronts?
NYIAX inks deal with DistroScale for 'upfronts every day'
Can ad tech streamline the increasingly fragmented TV landscape?
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Key insights:
- The upfront model of trading TV ad space is in question.
- As video becomes ubiquitous online, startups have an in.
- “It’s the evolution from a real-time world to one that’s more about guaranteed audiences."
The coronavirus crisis has been a nightmare for the 2020 upfronts season, arguably the lynchpin event for the U.S. advertising industry where yearlong deals are thrashed out over the course of weeks.
