This App Can’t Take You to Cannes Lions, but It Can Help You Feel Like You’re There

Cognitiv uses machine learning to create Rosé/Not Rosé

rose bottle and full wineglasses
The Cannes Lions festival is still continuing virtually, beginning June 22. Getty Images

Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But when Covid-19 hit in the spring, advertising’s biggest event of the year was canceled for 2020. But that hasn’t stopped ad-tech firm Cognitiv from celebrating the festival’s signature tipple.

@EthanYWu Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.