Cars.com Is the Latest to Take Digital Media Buying—Including Programmatic—In-House

Longtime AOR OMD Chicago will lose some portions of the business

Cars.com will retain OMD to handle offline buying duties. Getty Images

Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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