Chipotle Customers Can Analyze Their Meals’ Sustainability With Real Foodprint

A Twitter component generates sharable text memes from the results

Data is pulled in directly from the Chipotle order, and the stats are automatically inserted into the tweet copy Chipotle

Chipotle this week kicked off Real Foodprint, a sustainability impact tracker that compares the average values for each of the fast-casual chain’s 53 real ingredients to their conventional counterparts.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.