The National Society of Tab Appreciators—if there is one—had better get to the grocery store fast: Coca-Cola announced today that the 57-year old brand that pioneered America’s diet soft drink sector will be retired by year’s end.
Coke Finally Pulls the Plug on Tab as Part of a Sweeping Portfolio Restructuring
Odwalla and Delaware Punch among the brands to bow out by year's end
In the early years, fans joked that Tab stood for "Totally Artificial Beverage," a reference to its sugar substitute and lingering aftertaste.
Kacy Burdette for Adweek
