Some Companies Question Dmexco’s Move to Hold Ad Tech’s Biggest Event

Germany is lifting restrictions, but some companies question the global festival

It can cost upwards of $20,000 to exhibit at Dmexco, a tall order for many ad tech companies struggling to withstand the pandemic.

Key insights:

There’s no Oktoberfest. Professional soccer will resume, but without fans. Will ad tech become another casualty of the pandemic?

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}