Do Consumers Care About the Difference Between Linear and Connected TV?

Marketers fret more over the distinction than the average viewer

Tremor Video made its debut appearance at the IAB NewFronts this year. Tremor

Television is drastically changing. Now streaming services are popping up seemingly every month, cable subscriptions are dropping, and viewing on connected TV is surging while people stay at home during the pandemic.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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