Facebook said the number of applications using bidding with its Facebook Audience Network monetization platform is seven times larger than at the same time last year.
The social network added that among publishers that have adopted this approach, roughly one-half now earn their majority of revenue from the platform via bidding.
According to Facebook, most of the 10 largest publishers using Audience Network are using bidding, including News Break, Voodoo and Zynga.
Facebook Audience Network head of partnerships Amit Bhojwani said in a blog post, “The growth in bidding adoption by Audience Network publishers has complemented the increase in our total bidding payouts to publishers. These milestones signal an inflection point, as we see bidding becoming the new normal in how our publishers choose to monetize their inventory. We expect adoption to continue to grow as we move toward a bidding-first approach in the future.”
In other Facebook Audience Network news, IronSource is now part of its partner program.
ironSource vice president of product Nimrod Zuta said in the blog post, “We are excited to partner with Audience Network to make its demand available through bidding on our LevelPlay platform. In-app bidding helps our game developers and publishers maximize their ad revenue and save valuable time, enabling them to grow their games in what is an increasingly competitive industry. By the end of the year, we expect that 70% of our mediation traffic will run through bidding as it becomes the de facto approach to ad monetization.”