Facebook Audience Network, AppsFlyer Team Up on Campaign-Level ROAS Data

The social network’s Mobile Measurement Partner adds attribution to the mix

AppsFlyer can properly tie back the revenue generated to the user acquisition network with attribution data AppsFlyer

Facebook Audience Network teamed up with mobile marketing analytics and attribution platform AppsFlyer on a measurement solution to bring campaign-level data on return on advertising spend to gaming application developers.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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