Facebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countries

Publishers and creators can opt for mid-roll and pre-roll formats or image ads that appear directly below videos

An example of a mid-roll Ad Break Facebook

Facebook announced Monday that its Ad Breaks monetization options for video publishers creators are now available in five new languages and 21 new countries.

Ad Breaks are available to pages that create videos at least three minutes in length that have generated more than 30,000 one-minute views over the past two months, have 10,000 or more followers and meet Facebook’s monetization eligibility standards.

Publishers and creators can opt for mid-roll and pre-roll formats, as well as image ads that appear directly below videos, and they receive shares of the resulting video.

They can also use Facebook’s auto-insertion feature, which enables the social network to determine the best placement within videos for their ads, or they can designate placements themselves.

Facebook said more than 70 percent of mid-roll ads on its platform are viewed to completion.

Director of product, News Feed and media monetization Maria Smith added in a blog post that in the first two weeks when Ad Breaks were available, over 15 percent of eligible publishers and creators came on board, and they have inserted Ad Breaks in more than 85 percent of their eligible videos.

The new languages that Ad Breaks are now available in are French, German, Portuguese, Spanish and Thai. And the new countries are:

  • Europe: Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain and Sweden.
  • Central and South America: Argentina, Bolivia, Chile, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico and Peru.
  • Asia: Thailand.

Ad Breaks were previously available in Australia, Ireland, New Zealand, the U.K. and the U.S.

Smith said publishers and creators interested in Ad Breaks can go here, to Creator Studio or to their page video insights, adding that those failing to meet the eligibility criteria will see a graphical representation tracking their progress on that front, with information including followers, video views and compliance with Facebook’s monetization eligibility standards.

She also said Facebook is introducing a way for pages to bulk upload videos in order to build up their video presence on the platform and monetize their back catalogs.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.