Facebook Sees Apple’s iOS 14 Prompt and Raises With an Information Screen of Its Own

The two tech giants continue their back-and-forth over changes to the IDFA mobile ad tool

Facebook's screen provides further information on why and how it uses people’s app and website activity Facebook

The ongoing dispute between Facebook and Apple over changes to the latter’s iOS 14 operating system may soon evolve into pre-empting a prompt.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.