The Interactive Advertising Bureau has named David Cohen, a former Magna and Universal McCann senior executive, its new president effective April 1.
Cohen will take on the No. 2 role at the trade body, reporting to IAB CEO Randall Rothenberg. He will replace Patrick Dolan, who announced his departure last December to pursue an “entrepreneurial opportunity.”
“David has been part of the digital marketing sector since its inception and has been instrumental in building organizations responsible for purchasing billions of dollars of digital media inventory annually,” Rothenberg said.
Cohen most recently served as president of North America for Interpublic Group’s Magna. His objectives in the new role include increasing IAB membership, overseeing the group’s role in the evolving video and cross-screen measurement and attribution spaces, and guiding the group’s event strategy.
“He has been deeply involved in almost every major IAB-led industry initiative, notably the Standard Terms and Conditions for Internet Advertising negotiations, and the Making Measurement Make Sense [3MS] initiative,” Rothenberg said.
Cohen’s role will be to “continue to evolve IAB’s critical programs and events to advance our ability to set the agenda for digital marketing and media stakeholders,” according to Rothenberg.
Cohen will also work with Dennis Buchheim, president of IAB Tech Lab, to drive the adoption of standards developed in-house.
Cohen and Buchheim will also work together to build out Project Rearc, an industrywide collaboration to address the phasing out of third-party cookies.
“IAB has set the agenda for the digital ecosystem since its inception, and there has never been a more important time to assure that insights, thought leadership and expertise are working toward a common goal,” Cohen said. “I am extraordinarily excited about the opportunity and look forward to working collaboratively with the industry to realize our collective potential.”
Outgoing president Dolan will serve as a strategic adviser to the IAB through 2020.
Before his stint at Magna, Cohen held multiple senior roles, including chief investment officer during an 11-year run at UM.