Talking points:
- Dropping third-party data is not without precedent for web browsers, but the stakes are higher this time.
- Publishers are eyeing the pivotal change as a potential turnaround in what has been a difficult digital transition.
Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.
