GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership

The agency is adding video to its Premium Supply marketplace in the U.S.

GroupM and SpotX logos
GroupM chooses SpotX as its preferred video SSP as the agency grows its programmatic marketplace. GroupM, SpotX

GroupM is bringing its supply path optimization efforts to over-the-top media, choosing SpotX as its preferred supply-side platform for video inventory.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.