GroupM Unveils Global Effort to Boost Crisis-Stricken Local News

The media-buying giant is partnering with United for News to 'remonetize' outlets

GroupM credits a new initiative as the first global effort to funnel more programmatic ad dollars to local publishers. United For News

Key insights:

GroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.”

@EthanYWu Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.