Here’s How Ad Tech Can Thrive in a Possible Recession
Whether or not it happens, businesses need a worst-case scenario plan
The programmatic entities that are prepared for a worst-case scenario will do best.
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Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate the discussions, put forward some innovative solutions and improve the ecosystem, but in 2019, we have an additional thought on our mind: recession.
