How 2020 Paved the Way for $5-and-Under Retail

Popshelf and Five Below sit between dollar stores and big-box retail

Dollar General's new concept marries dollar store value with what budget-conscious consumers might otherwise categorize as frivolous expenditures. Popshelf/Dollar General

Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept comes at the right moment in these uncertain economic times.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"programmatic"}