How Ad Tech Is Bracing for Life After the Cookie

Following Google's announcement that Chrome will no longer support third-party cookies

a shadowed person with a flashlight looking under a purple hatch in a maze
The announcement has a lot of ad-tech companies nervous for what's to come. Fanatic Studio/Gary Waters
Headshot of Ronan Shields
This story first appeared in the Feb. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.