How Ad Tech Is Recovering After a Rocky Summer

Cautious optimism as few buyers have a sense of 2021 budget plans

Ad-tech companies are seeing high growth in Q3 as marketers emphasize spending through programmatic channels. Getty Images

The worst seems to be over for the ad-tech industry, which is showing signs of cautious optimism following the initial havoc of the novel coronavirus pandemic that, for some, caused a 50% drop in revenue.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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