How an Open Approach Can Help Independents Survive as Walled Gardens Decline
Opinion: Making life easier for advertisers is crucial when measuring up against the household names of digital media
57.7% of online media spend goes to Facebook and Google, a statistic likely to remain largely unchanged in the near term.
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Facebook and Google’s share of online ad spend is slowly eroding, but that’s mainly due to another walled garden: Amazon. But how can independents get a larger share of the action amid demand for a more diverse marketplace?
