How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing
From the dot-com bubble to the end of cookies
Digital marketing has a relatively short history with plenty of changes that are sure to still come.
Mitch Blunt
Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next.
This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.
