How to Ensure Transparency in Digital Media

There needs to be a focus on what’s valuable to consumers

Pink background with a yellow head that has logos and wires popping out and connecting to a laptop.
Creating value begins with the client. Getty Images

Three years after the Association of National Advertisers’ groundbreaking report on the need for transparency, our industry is still failing to fully address the root of the issue.

@nbidon Nicolas Bidon is global CEO of Xaxis.