How to Recalibrate Programmatic in 2020 With Renewed Purpose

It started out with hope but has hit some major roadblocks

skyscrapers made up of blue lines and numbers, looking like data
The coming year will see a renewed hope in programmatic. Getty Images

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology.

Tyler Kelly is president at ad-tech platform Centro.