How Top CMOs Navigated Pandemic Messaging

Brands spoke with Forbes at NewFronts about their experiences

(Clockwise, from top left): Forbes editorial communities director Jenny Rooney spoke with Marisa Thalberg, Lowe’s; Melissa Grady, Cadillac; and Kenny Mitchell, Snap, about their marketing efforts. Forbes

The coronavirus pandemic and social unrest have put a new onus on conversations between chief marketing officers and publishers to lure advertising dollars to their media properties, as well as to shape those brands’ messaging in a way that feels relevant and authentic to the times.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.