How Can Viant Differentiate in a Commoditized Ad-Tech Market?
Meredith offloads its 60% stake back to original owners

Viant CEO Tim Vanderhook and COO Chris Vanderhook once again fully own the company they founded.
Getty Images, Viant

Recent weeks have brought a fresh wave of mergers and acquisitions in ad tech, and today it’s Viant co-founders Tim and Chris Vanderhook taking back full control of the company they created.