IAS Rolls Out Automated Tag for Google Campaign Manager

Advertisers can switch between monitoring and blocking without rewrapping their campaigns

A new metric in Campaign Manager reporting, Vendor Blocked Ads, enables advertisers to see the number of ads that were blocked directly Google

Integral Ad Science teamed up with Google on an automated tag for global ad server Google Campaign Manager.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.