IBM Is Teaming Up With Nielsen for New Post-Cookie Ad Targeting Options

The tech giant says AI will be vital for personalization in a trackerless world

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IBM is teaming up with Nielsen on new ad triggers. IBM

IBM recently teamed with Nielsen to introduce a new suite of ad targeting tools designed to help marketers connect product sales with weather conditions without the use of third-party cookies and trackers.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.