Independent Ad Tech Is Poking Holes in Google’s Dovekey Proposal

Who will be the trusted, independent gatekeeper?

The tech standard was debated at last week's W3C meeting. Trent Joaquin/iStock/Google

The third-party cookie doomsday clock is now at 15 months, and the ad-tech industry is still at loggerheads over finding a viable replacement for the backbone of web advertising.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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