InMobi Unveils TruFactor With Sprint as Debut Customer

The telco-focused martech offering is a joint effort with Microsoft

The announcement was made on the opening day of Mobile World Congress, the biggest telecom industry event of the year. Getty Images
Headshot of Ronan Shields

On the opening day of Mobile World Congress, the telecom industry’s largest trade show, InMobi has introduced a new unit to aid telcos in monetizing their data assets.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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