Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

Team-up creates a programmatic powerhouse of creative and marketing

innovid logo
The merger will bump up Innovid's in-house creative assets. Innovid

Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.