Inside TAG’s Ad Fraud Battle Plan

The organization's COO explains how the digital advertising industry is working together to fight crime

Rachel Nyswander Thomas speaking at Adweek Nextech 2019
Rachel Nyswander Thomas speaking at Adweek's NexTech panel on July 25 Sean T. Smith for Adweek

When the National Crime Prevention Council, the Ad Council and Saatchi & Saatchi introduced McGruff the Crime Dog in 1978 to help Americans “Take a Bite Out of Crime,” they could hardly have foreseen the need for digital-ad-industry-specific crime dogs 40 years later. Yet here we are.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.