Instagram Ads Can Now Be Created Without Linking to a Facebook Ad Account

The option is only available to brands and creators that haven’t already promoted posts

Will new Instagram advertisers choose to bypass Facebook? Facebook

After taking several steps to fully integrate Instagram into the Facebook ecosystem, both in terms of branding and advertising tools, a feature introduced Monday seems to go directly against that grain.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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