Instagram Enables Businesses and Creators to Set Age Gates for Each Branded Content Post

They already had the ability to impose restrictions covering the entire account

Instagram wants to keep branded content promoting mature goods or services from these eyes Kerkez/iStock

Creators and business accounts on Instagram now have access to new audience safety tool that enable them to set a minimum age for who can see their branded content posts on feed. David Cohen is editor of Adweek's Social Pro Daily.