coronavirus

Integral Ad Science Lays Off Nearly 10% of Its Staff

It's the latest ad-tech company to cut costs due to the pandemic

Integral Ad Science has laid off nearly 10% of its staff as the coronavirus pandemic continues to impact the ad-tech industry, a spokesperson confirmed to Adweek.

Prior to the reduction in headcount, the ad verification company had over 700 employees. The Wall Street Journal first reported the news.

IAS, along with verification companies Moat and DoubleVerify, have come under a spotlight during the pandemic. Such companies offer brand-safety targeting tools, which advertisers have used to block coronavirus content, hurting publishers’ ability to monetize their content.

Many ad-tech companies have had to reduce headcount due to the economic impact of the pandemic, which has forced advertisers to pull back spend. TripleLift, MediaMath and OpenX are among a handful of companies that have recently laid off staff.

Publishers and agencies have had to lay off staff, too. Condé Nast, Quartz and GroupM have all made cuts in the past week.

IAS named a new chief financial officer, former McCann executive Eu-Gene Sung, in late April. The company was founded in 2009 and has offices in 13 countries, according to its website.



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