IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?

DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value

Will ad tech investors opt for a traditional IPO route, or pursue a SPAC? Getty Images

Murmurs have circulated in recent weeks that several ad tech companies are preparing initial public offerings, contributing to the most robust IPO market in five years.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.