Iris.TV Grows Its Contextual Video Marketplace for a Post-Cookie World
Ad-tech firm integrates Comscore data into its platform
Connected TV revenue is projected to hit $8.9 billion this year.
Iris TV
Key insights:
- Iris.TV has positioned itself as a post-cookie alternative for advertisers.
- CTV ad spend is projected to keep growing, but a targeting solution is still needed.
With more ad dollars set to flow into connected TV (CTV) and third-party cookies on their way out, one ad-tech company is bolstering its contextual targeting abilities for digital video.
