Kimberly-Clark Names New Chief Digital and Marketing Officer

Zena Srivatsa Arnold will be tasked with making the personal care company 'digital first'

zena srivatsa arnold
Zena Srivatsa Arnold joins Kimberly-Clark after seven years at Google. Kimberly-Clark

Kimberly-Clark has appointed Zena Srivatsa Arnold, the former global head of growth at Google, as its chief digital and marketing officer. The personal care company hopes this new position and hiring decision will drive the digitalization of its brands and businesses on a global scale. 

Arnold, who held brand management positions at The Kellogg Company and Procter & Gamble before beginning her seven-year stint at Google, will help the company expand its marketing strategies “to deliver in a digital-first world,” according to chief growth officer Alison Lewis. 

Kimberly-Clark has been without a chief marketing officer since Nov. 1, when Giusy Buonfantino officially stepped down after less than 18 months in the role. Since then, the company’s global marketing capabilities team has reported to Lewis, who joined Kimberly-Clark last year after spending six years at fellow CPG giant Johnson & Johnson.

In this new role, Arnold will lead the CPG brand’s teams for consumer relationships and engagement, media and content, data analytics and innovation, agency operations and marketing capabilities.

“In addition to her passion for digital marketing and technology, Zena has great experience leading transformational change, which is integral to our future growth,” Lewis said.

Emmy is a senior journalism major at The College of New Jersey with minors in Spanish and broadcast journalism. She has previously worked as editor-in-chief of her college newspaper, The Signal, as well as an intern at Tribune Publishing Company. Emmy is looking forward to contributing to Adweek as an intern working with its breaking news and audience engagement teams.