Kochava and LiveRamp Locked in Legal Dispute Over IdentityLink

The latest twist in the ongoing trademark dispute between ad tech rivals

Kochava, LiveRamp
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Kochava, the Idaho-based mobile attribution company, filed legal documents Friday as part of a long-running dispute with San Francisco-based ad-tech giant LiveRamp. The companies are vying for the exclusive right to use the IdentityLink trademark.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.