Would You Trust Something Called IdentityLocker With Your Personal Data?
Kochava's identity tokens aim to relieve fragmentation headaches
The Kochava IdentityLocker feature is rolling out today.
Kochava
Key insight:
The media sector is bracing for a reckoning over how the ad industry uses personal data, which has prompted a wave of privacy regulations that are severely testing all but the industry’s biggest names.
