Would You Trust Something Called IdentityLocker With Your Personal Data?

Kochava's identity tokens aim to relieve fragmentation headaches

The Kochava IdentityLocker feature is rolling out today. Kochava

Key insight:

The media sector is bracing for a reckoning over how the ad industry uses personal data, which has prompted a wave of privacy regulations that are severely testing all but the industry’s biggest names.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.